SEO audit is a set of measures aimed at identifying technical errors on the site and checking for compliance with all the requirements of the search engine. Conventionally, it is possible to divide SEO audit into two parts - external audit and internal audit. Internal audit is work directly with your site, it includes checking the quality and uniqueness of content, site structure, indexing indicators, etc. An external audit is aimed at working with the industry in which you work: analysis of competitors, keywords, checking and comparing the link mass of your site and competing sites, etc.
The SEO-links team recommends not separating these two types of analysis and conducting a comprehensive audit, which includes both external and internal analysis. Thus, you will get a complete picture and more tools for website promotion, get acquainted with the external strategy of competitors in your niche, and using a step-by-step guide, you can bring your site to the first positions in the search engine.
A comprehensive SEO audit is the first point from which SEO promotion begins. According to the results of the analysis, all errors that may prevent your resource from being in the TOP positions in the search engine will be identified. If SEO promotion is already underway, a site audit will help determine whether the strategy is correct, whether it gives results and whether it needs to be adjusted to get higher resource positions.
As a result of the site audit, you get: - a detailed report with a description of all found errors and recommendations for their correction. - a step-by-step strategy developed on the basis of site analysis, which will be aimed at getting top positions in search results.
When is an SEO audit needed?
SEO analysis will help assess the readiness of the site to launch in the search engine, identify errors and missing elements on the site.
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At the stage of launching the promotion of a new site
In case the results of SEO promotion are missing, it is recommended to conduct an analysis in order to identify errors and create a new, more effective SEO strategy.
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In the absence of the results of the current SEO strategy
It is held every six months to evaluate the result of the work done on website promotion and its adjustment to achieve even greater results.
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To control indicators site
Why should you order an SEO audit from us?
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Personal manager
In touch with you at any time of the day. Our managers are ready to help you with all the questions regarding your project.
Detailed report
Based on the results of the work, you will receive a detailed, structured report on the work done and a step-by-step strategy for further website promotion
Our employees work quickly, efficiently, and effectively. Professionalism, practical skills, and love for our work are our main qualities.
Specialists
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Site audit includes:
Checking duplicate pages
Correct tag generation
Formation Robots.txt, Sitemap.xml
Page 404
Checking transitions to pages closed from indexing
Broken links analysis
Link analysis with 301 redirects
Correctness of URL generation
Pagination
Download speed
Visualization of the current site structure
breadcrumbs
linking blocks
filter structure
The correctness of the formation of meta tags (Title, Description, and Keywords),
Check for duplicates and empty meta tags
The correctness of the formation of headers H1, H2, etc.
Text optimization
Image optimization
The correctness of the formation of meta tags (Title, Description, and Keywords),
Check for duplicates and empty meta tags
The correctness of the formation of headers H1, H2, etc.
Text optimization
Image optimization
Checking the work of feedback forms
Checking the operation of the basket
Analysis of the link mass of the audited site
Analysis of the reference mass of competitors (5-10 competitors)
Creating a link strategy based on the received data
Site navigation and search check
Availability of an online consultant
Analysis of product cards
Download speed test
Availability of adaptive layout for different types of devices
Analysis of the strengths and weaknesses of the project
Check your AdWords and Analytics settings.
Checking Search Console and Analytics settings.
Analysis of the correctness of collecting statistical data using Google Tag Assistant,
Google Analytics Debugger, Data slayer, and Page Analytics (by Google)